![]() One thing ends, another begins. I'm closing my business down, the one I've focussed on for the past 3 years. ad lib has been my clothing design company, a project full of interest to me. I've loved it. And now I'm leaving it. I start something new tomorrow, income-earning-wise that is. When my store closed a year ago today, I was already into the next thing in my personal practice - this right here: zoetrope.me I'll always make things. It's in my blood and my brain to do so. I'm born this way. My ultimate motivator is beauty - making beauty, making what I imagine beauty to be in a broad sense: as part of living well, in gesture and endeavour, expressed through all the ways in which we engage the world around us day by day—beauty writ large. I understand clothing on this grander scale, as more than how we cover ourselves: it's about how we carry ourselves, and how we conduct ourselves, culminating, most importantly, in how we concern ourselves with the world around us and how we care for it--it’s being conscious and conscientious. I will now transpose this concern for beauty into other concrete forms of work that I pursue. In this external one, this new income-earning thing I start tomorrow; and in all my creative work making things. Most importantly though, I'll continue to bring my concern for beauty into how I behave. Towards others. Towards myself. Towards the space I occupy, large and small. And so it goes. Next!
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authorzoe welch Categories
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October 2022
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